Make a smart move, sell online

Remember Bill Murray’s Oscar-nominated role in “Lost in Translation” where he played a semi-retired movie star past his prime still looking for meaning in his life?

Many Gen-Xers and baby boomers can identify with his character’s mid-life crisis, made more poignant by the 2007 global financial meltdown that caused more than 2.5 million job losses in 2008 in the US. As of February 2010, there are 14.9 million unemployed persons in the US.

Top officials from Easy Pha-Max Philippines and Platform2u.com Philippines went to the US last March 3 for an eight-day business meeting with their US partners and potential agents to discuss the limitless opportunities that an online business can offer to anyone in all ages, to any generation.


“Our US trip was multiple-fold, forming the core business development, marketing and operations team for our US operation, introducing new hopes and offering the perfect passive income to Americans,” said Platform2u.com CIO Eddie Lee.

Edward Ling, CEO of Easy Pha-max Philippines and Platform2u.com Philippines, revealed that Platform2u.com US will take off in a big wave within this year, providing the 4th generation e-commerce solution to anyone who wish to sell products on the Internet and will need help in building a web store.

To millions of unemployed and underemployed Americans looking for job opportunities or setting up their own business, there goes the answer to your hopes. Jump into e-commerce.

Online selling will be a good move because the Internet environment is already a given factor for success. Take social media for example. There are more than 350 million Facebook users around the world and as of last January, they spent an average of seven hours on site. In the US, there are 102.6 million Facebookers (and 8.8 million in the Philippines). A very large market waiting to be tapped.

It is safe to assume that new web store owners can rely on instant word-of-mouth promotion among their Facebook friends and fans. Or if they’re not yet on the social media zone, they can rely on their circle of family, friends, colleagues who tweet, plurk, or FB to help push “add to cart”. Eddie Lee said Americans who are eager to get back to work will always find imaginative ways to make an online selling business successful.


The US office will be the fourth company established outside of the Malaysian headquarters of Platform2u.com Berhad. The company has built a strong reputation for its end-to-end e-commerce platform, called SMilDS.com, that small to medium enterprises can use in building their online businesses and trading in the global marketplace. The Malaysian Government awarded the company a MSC (Multimedia Super Corridor) status for its innovative research and development e-commerce initiatives.


Edward Ling is confident of meeting their US growth target because the company is ready to embrace the changes that will happen in the IT environment in the next two years.

The Philippine office will develop the information systems development cycle of the US operations.This earns Platform2u.com Philippines the moniker of “Center of Excellence.”